UNC Digital Campaign for Admissions
Yield Campaign, Summer 2025
Visual direction and design, copywriting
This campaign worked to assist with UNC’s yield, targeting potential students and their parents, who were admitted but not yet confirmed to attend UNC during the fall semester. The campaign ran through Meta and Google Ads, for a roughly 2 month period. Alongside static Instagram ads and stories, Facebook ads, and Google Ads, there were corresponding video ads created by Ryan Moore.
Campaign lead and copywriting: Jen Birach
Marketing coordination and additional copywriting: Brenna Rhiness
Photography by Woody Myers, August Myers, Lexie Martin, and Jam David
Campus Life
The campaign’s website (here) aimed to encourage prospective students to apply for housing, look at academic programs, and other actions associated with turning prospective Bears into undergraduate students. As such, we promoted campus life and different fun opportunities and events for students at UNC.
Housing and Dining on Campus
Because applying to housing is linked to students confirming their enrollment for fall semester, we focused on housing and dining options on campus.
Results
The Meta campaign reached over 10,000 unique users, and had a combined (static and video) 979,936 views, with 5,994 clicks to our website.
Game day images and the dog static had the highest click through rate for Meta statics, between .70 - .90%
For Google Ads, the average interaction rate was 13.29%, combined for photo and video graphics, and had over 82,000 impressions and 10,910 clicks to our website.